Marketing plan -- report Essay Example | Topics and Well Written Essays - 4250 words - 1

Marketing plan -- report - Essay Example indings of the report suggest that Pakistani market appears to be an attractive market for Marks & Spencer however; company faces significant challenges and threats in this market. With the increasing orientation of companies to expand to international markets in order to explore more opportunities, the process of internationalisation is speeding up. For a company to pursue a successful international expansion strategy, adopting an effective international marketing and operation management strategy is very important. In this report, the international marketing and operation management plan of Marks and Spencer has been presented. Marks & Spencer is a British retailer and its headquarters are in London. Marks and Spencer is dealing in clothing, furniture, food and wine and flowers business. The products of the company are exclusively available on the stores of the company throughout Europe, India, China and some other countries. In this report, the clothing line of the company has been selected. Since there are a number of product lines of the company therefore, in this report the plan of establishing a store of the company in international market has been proposed. The marketing plan of Marks and Spencer to sell its clothes in Pakistan has been proposed because demand of western clothing is rapidly increasing in Pakistan and there are very few international brands such as Levi, Nike etc in Pakistan. Moreover, Marks & Spencer clothes are already available with some domestic clothing brands in Pakistan such as Cross Roads therefore, even without having any physical outlet in Pakistan, the clothing products of company are in demand. As company has already entered into Asian region by targeting India and China therefore, entering into Pakistan has been pursued as a further international expansion strategy of Marks & Spencer. In order to determine the various factors which can influence the business of Marks & Spencer in Pakistan, PESTLE analysis has been done as a

ARISTOTLE Essay Example | Topics and Well Written Essays - 750 words

ARISTOTLE - Essay Example Wealth itself is a neutral entity, if used properly can be a boon, if mishandled can turn into a bane. Its usage depends on the kind of people who possess it and their intention and actions how they utilize them. In such circumspect it is the mark of a noble man to spend than desire to save and possess that makes him a gentleman. This in return earns them praise, accolades and soft corners in different sections. Virtue is a painless act, rather a peace earning act which blesses the soul. Righteous individual would leave less to him and give more to others. The degree to which an individual gives away with respect to self earnings and self possession hold more ground than one who may possess more yet donate and give away less. Without regard for self accumulation if the donation is given away, it holds more ground than any other case of noble intention. Richness in true sense in one when one gives away rather than possession of material goods. The consideration of giving away to the r ight kind and right type is also a very important factor. It must be ensured that the recipients are fully worthy of it and deserve to be granted in the name of charity and virtue. The timings of donation and give away are also vital, since small donations in time of need are more valuable than large donations at time when they are least needed. This noble realization establishes a sense of self scrutiny in an individual and restricts him to the righteous path only. Source of donation and earning is also a factor determinant of noble cause. Spend thrift and miserliness is a double evil element, and imbalances of either extreme poles, one serving for deprived livings and lifestyle, while the other stands as extra lavish spending which in other words is wastage of resources and elements. While spend thrift is termed as outer bound, miserliness is a least bound below the nominal line on which the activities should be undertaken. These two factors are not mutually inclusive and may occu r as a contrasting element with one occurring at a time only (Kass ,151). However, spend thrift is at times given the edge and goes pass the radar unnoticed for at least he contributes in a certain way, while the miser individual in no measure contributes what so ever. Certain factors are highlighted which may bring the spend thrift individual to a desired and ordered border line zone. These factors can be that of loss of pecuniary element or the souring of digits in the life span column. The miser is deemed as sheer ignoble and despicable only because he does not contribute in any way, does not yearn to solve the troubles of people, nor does he take any concrete action to help the downtrodden, underprivileged section of society who through may be faced with the turbulent circumstances. Yet the spend thrift cannot be exempted and they do stand nearly guilty as the misers for their sources may not be genuine and may have come from a source that are not preached by the book, ethics an d laws. The diminishing of their own armory possessions lead them to adopting means which are against the rules and against the grain of noble man. These two serve as deviances and detraction from the desired path line. This can be mended through guidance, counseling, and right path determination and instruction along with the sense of benevolence and mankind welfare